TV Commercial Helpful Hints
Files Available for Downloading
Script Format "Templates"
Sample Scripts
Class Notes
Unit #1, Course Introduction
Unit #2, The Craft of Scriptwriting
Unit #3, Basic Elements of Style
Unit #4, Formatting Scripts
Unit #5, Advertising Basics
Unit #6, PSAs
Unit #7, Organizing the Broadcast Commercial
Unit #8, Radio Copywriting
Unit #9, Television Copywriting
Unit #10, The Broadcast Campaign
Unit #11, News Writing
Unit #12, Promotional Materials
Unit #13, Writing for the Web
Unit #14, Legal and Ethical Implications of Media Writing
Unit #15, Informational Programming
Unit #16, The Narrative
This course is offered in the Department of Electronic Media at Kutztown University of Pennsylvania, Kutztown, PA 19530.
All material on these pages is © 2004 by Dr. David Kintsfather. Students enrolled in the course may print out hard copies for their individual use. All other duplication or distribution is prohibited without prior consent.
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