TVR 070, Sample Quiz

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Now click on the incorrect answer screen and then use the BACK button to return to this page.

Now you are ready to begin the test. For each question below, click on the answer that seems best and see if you are correct.

1. Scripts are normally printed in ___ point type.

(a) 8

(b) 10

(d) 14

2. Using the radio script format approved for this class, audio other than dialog should always be ___.

(b) lower case

3.Which of the following is NOT a major demographic factor in determining the target audience for a commercial?

(a) age

(b) profession

4. A simple statement of how the client stands out from the competition is called a ___ statement.

(b) marketing

5. The person who works most closely with the advertising client is the ___.

(a) producer

6. Detailed descriptions of the music to be used in a spot are best placed in the ___.

7. In formatting a multi-column script on a wordprocessor, NEVER use ___.

(a) table mode

(b) tabs

8. Which of the following terms is NOT part of the copy platform?

(a) humor

(b) objective

9. In writing copy for TV ads, the copywriter works most closely with the ___.

(b) client

10. The problem/solution format frequently works well with the ___ motivational appeal.

(a) ego

(b) threat

(d) value